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Hilton Honors Unveils More of What Matters Most: Industry-First Benefits Including Amazon Shop with Points

Hilton and Hilton Honors Also Introduce New Branding


(Graphic: Business Wire via Korea Newswire)


MCLEAN, VA.--(Business Wire/Korea Newswire) February 2, 2017 -- Hilton (NYSE: HLT), the world’s fastest-growing hospitality company, today announced industry-first benefits for all 60 million members of its award-winning guest loyalty program, Hilton Honors, including Shop with Points at Amazon.com. 


Guided by extensive consumer feedback, Hilton Honors is now the first and only loyalty program that will offer members the choice to flexibly combine Points and money for a hotel stay, to use their Points at Amazon.com, to allow family and friends to combine their Points for free, and the ability to extend Diamond status when life puts travel on pause. 


Today, Hilton also introduces a new corporate identity and logo for Hilton and Hilton Honors. This rebranding comes at a time when Hilton is more simplified and streamlined than ever, after the successful spin-offs of its real estate and timeshare businesses. 


MORE USEFUL WAYS TO USE POINTS: SHOP WITH POINTS AT AMAZON.COM 


Today, Hilton announced that starting this summer, Hilton Honors members will be able to use their Points to purchase products on Amazon.com. 


“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” said Christopher J. Nassetta, president and chief executive officer, Hilton. “Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honoring that commitment.” 


View source version on businesswire.com: http://www.businesswire.com/news/home/20170201005356/en/


News Source: Hilton

Web Site: http://www.hiltonworldwide.com/

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