Korea based Kpop video community Amazer has raised $1.3M in Series A funding from BTC Investment, ICB and others.
Founded in 2016, Amazer provides a video community platform where young generation can share their passion for Kpop artist and music. The app allows users to upload 15-to-30-second-long videos of them dancing or lip syncing to K-pop songs. They can rise to in-app fame by doing well in “battles,” where other users have to choose between two videos on a split-screen display and “swipe right” to vote their favorite, which helps their favorite influencers boost in the Leaderboard ranking.
Amazer team has collaborated with Kpop idol groups like MOMOLAND, Monsta X and Dreamcatcher to promote their new albums globally, where Kpop lovers can shoot their cover dance video just by mirroring the guided video generated by each idol member. 9 out of 10 Amazer users are teens overseas, including from North America, Germany, and South East Asian countries like Thailand, Philippine and Vietnam.
“Since Kpop group BTS recently made a breakthrough in the US mainstream market, Kpop has been widely adopted by global young generation. Amazer has initially gained its organic traction from them. Thousands of Kpop dance crew team has joined Amazer to create their quality video to collaborate or compete with other Kpop fans” said Dongsuk Kim, Head of BTC investment, an investment arm of Cryptocurrency exchange Bithumb.
The Series A funding will be used to expand its user base and scale their new business model throughout SEA regions.
“Amazer is a global community where Kpop fans can express their talent and connect each other around Kpop culture. We will lead the way of promoting new Kpop artists and K-products in fashion and beauty to global young generation” said Tensz Lee, CEO/Co-founder of Amazer.
Amazer is a global Kpop video Community where Kpop creators can upload Kpop-related dance, lip-sync, selfie videos. Guide videos with both Korean and English subtitles are provided in the app in order to help users easily create Kpop videos. Also, users can create their own guide videos and make others cover them. It is now available in +121 countries and over 90% of users are based outside Korea.
image credits : Amazer
Amazer : https://amazerlab.com/
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